Digital Marketing Strategy

Have you gone digital yet?

The world is going digital and so are you, whether you realise it or not. Why should your marketing strategy not follow suite. For many, the transition to going digital can only mean developing a website. But it is important to realise customers are exposed to your brand and company through other platforms as well.

If you're wondering what all categorises form as part of a digital marketing strategy, here's a list of the main ones:

  • Pay-Per-Click (PPC)
  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)

These digital marketing strategies aren't hyped for no reason. Know that the internet is a sea wherein customers come to fish for their wants and needs. Would you rather place your bait in one spot or spread out across the ocean so as to catch as much fish as you can?

This is where digital marketing strategy steps in to help you make the most of the opportunity to brand yourself on the World Wide Web. And this isn't something that has cropped up suddenly. In fact over the last decade, digital marketing strategies have evolved to become even more effective and powerful. Take a look!

  • Social media marketing is the preferred marketing tool by 84% of B2B marketers.
  • Instead of advertisements, 80% of business decision makers rely on information from articles.
  • When articles sport images there's a 94% chance of them getting viewed than those without an image.
  • As a marketing strategy blogging proved to bring in 13 times more positive ROI from inbound marketing.
  • Emails drafted in relevance generated 18 times more revenue than broadcast emails.
  • Organizations that included blogging as part of their digital strategy received 97% more inbound links.
  • Statistics reveal that only 21% of marketing leads evolve into sales.
  • Nurturing a lead ensures 47% more of a chance of purchase than leaving it non-nurtured
  • Case studies are regarded as the preferred form of strategy by 88% of B2B Marketers.
  • When it comes to buying about 93% of business buyers base their decision on what crops up in the search results.

How does Digital Marketing come in for you?

No matter which industry your company hails from, any digital marketing company will first start with identifying the result you seek out of your digital marketing strategy - whether it is generating sales leads or awareness.

While both are important, each takes a different route of communication, platforms, and strategy. They will also conduct research to check what the current positioning of your brand is on the World Wide Web.

Finally, they will break your target audience down into segments and assess their locations and how each segment influences your fulfilment of goals.

As one of Australia's finest digital marketing strategy organizations, Karma Web Consulting can help you brand your company in a way that brings it into the limelight.

Through services like search engine optimization (SEO), Pay-per-click (PPC), SEO and SEM, they devise a digital marketing plan that guides you on to set new benchmarks in marketing.

  • Create Website that converts
  • Decade Of Experience
  • Partner in Growth
  • Avoid Costly Mistakes
  • Trusted Provider
  • Ongoing Support
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